intermediateThinking in Outcomes

Saying No to the Wishlist

Decide what you would do from the brief alone. Everything below it is available, but the exercise stops working if you open it first.

The situation you were handed

Head of marketing, in the planning meeting: "Our biggest competitor launched wishlists and I want one before the holiday season. How long would it take?"

The trap — the move that looks right

Answering "about three weeks" because that is the question that was asked. An estimate turns into a commitment in the minutes, the failed-payment work quietly slips, and nobody decided that trade — it happened because the only number in the room was the one for the new feature.